CHERISH OUR KULTURE

Renowned for attracting lovers of cars and kulture from all over the world, the 27th Yokohama Hot Rod Custom Show is set for December 2, 2018 at the Pacifico exhibition centre, right in the heart of Yokohama’s tourist district. Presented by Mooneyes, the massive one day show attracts the coolest hot rods, motorcycles, lowriders and custom cars that the Japanese have to offer, all of which are presented thoughtfully and creatively, making it one of the most visually inspiring car shows we’ve ever attended.

In addition, the show promotes some themes each year and for four wheeled fans, it’s full size pickups. Chevy trucks are hot items at the moment and the ‘Full Size Pickup Spectacular’ will spotlight all marques of full size pickups from preserved through present. Prefer two wheels? The motorcycle scene in Japan is massive, so expect an impressive roll call for the ‘Eternal Panhead’, for bikes powered by Harley Davidson’s much revered Panhead motor.

Celebrating kustom kulture art in conjunction with the cars and bikes, the theme for this year’s custom paint contest is ‘Strictly Hot – The Frying Pan’. Artists are invited to paint, stripe, scallop, carve, bend or do all of that to any frying pan, old or new, around 14″ in diameter, as long as it can be hung on the wall. We marvelled at the creativity during our show visit so make sure you don’t miss it.

The campaign continues to keep the event located at Pacifico, where noise around the heavily populated convention centre has been a problem in the past and still is. In 2014, Moon launched the ‘Shizukani – Be Calm Not Loud’ campaign to address the issues and save the show. Each year since they’ve run similar public awareness campaigns and the catchline for this year’s event is ‘Taisetsuni – Cherish our Kulture’.

“To be able to continue this event that we cherish, we ask for your continued cooperation and support. Let’s cherish this precious lifestyle together,” Mooneyes expressed in a recent release.

For general information and some great footage and images from last year’s show, cruise into yokohamahotrodcustomshow.com.

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